How to give your website the ultimate spring clean

Even though there's a current slowdown in business, it's not the right time to halt your marketing activities. Instead, it is a perfect opportunity to enhance your website's reputation and visibility, making it well-prepared for the future economic rebound. Take this chance to review your website and improve it so that you can be ahead of the game. A few easy things that you can do to get started:

1) Make sure your website is working properly. Are all your links working?

2) Is your content up to date? If your last Blog or Research Report is from 2018, then it is time to remove it.

3) Keep up with your competitors. Is there interesting that they are doing that might benefit your customers?

4) Look to see how your website performs on mobile. Google has a great service called the Mobile Friendly Test. But make sure you go through your pages and make sure they read well and look ok on your tablet or phone.

These are only a handful of essential tasks that you can handle on your own. Other critical actions that you should undertake involve conducting a comprehensive website audit to review your content, performing a keyword analysis, and updating your page titles and meta descriptions among other things.

If you have any questions, please don't hesitate to ask. Certain ideas mentioned may involve technicalities and may not be applicable to your website. If you require assistance in conducting a website audit, feel free to reach out to us—-your website represents your business and brand, hence it's critical to ensure that it operates flawlessly.